PRODUCT CREATION & BRAND DEVELOPMENT

Helping salons launch their own product line and create a new revenue stream.

💡 Why This Matters for Salon Owners

Many salon owners dream of launching their own beauty product line, but few take action because the process seems too complicated. However, owning a branded product line can be one of the smartest business decisions for a salon because:
✅ Higher profit margins – Instead of earning just 20-40% margin as a reseller, you can achieve 70-80%+ margins as a product creator.
✅ Stronger customer retention – Clients who use your products at home are more likely to return to your salon.
✅ Recurring revenue – Unlike services, which depend on appointments, product sales can generate income 24/7, even when your salon is closed.
✅ Stronger brand presence – A product line enhances your salon’s reputation and opens opportunities for expansion, online sales, and wholesale partnerships.
✅ Market differentiation – Instead of offering the same products as competitors, you have something exclusive to your brand.

Cobofam provides end-to-end support to help salon owners create and launch their own haircare, skincare, or beauty products—without the stress of figuring it all out alone.

📌 SERVICE OFFERINGS & SOLUTIONS

1. Product Concept & Development (Turn your salon’s expertise into a unique product line.)

What We Do:
✔ Defining Your Product Vision – What type of product (shampoo, serum, face mask) fits your brand?
✔ Competitive Analysis – How can your product stand out in the market?
✔ Formulation Guidance – Partnering with top labs for custom or private-label formulations.
✔ EU Compliance & Safety Testing – Ensuring products meet regulatory standards.

💡 Example – Private Label Haircare Success Story
A high-end hair salon in Brussels wanted to launch a salon-exclusive shampoo and conditioner line. Cobofam sourced a private-label manufacturer, designed a luxury packaging concept, and developed a pre-launch strategy to sell the first 500 units in 3 months. By month six, the salon generated an extra €45K in product sales.

2. Branding & Packaging Design (Create a professional and trustworthy brand.)

What We Do:
✔ Brand Identity Development – Logo, colors, and visual identity.
✔ Packaging & Label Design – Aesthetic and functional packaging that complies with EU standards.
✔ Marketing Materials & Product Storytelling – Positioning your product as premium and effective.

💡 Example – Skincare Line for an Independent Esthetician
A facialist in Antwerp wanted to create a clean beauty skincare line but had no branding experience. Cobofam helped define the brand’s unique selling points, designed the packaging and website, and assisted with the first social media campaign. Within 4 months, her line was stocked in 5 local salons and online sales reached €20K/month.

3. Supplier & Manufacturer Sourcing (Connect with trusted partners who meet your quality standards.)

What We Do:
✔ Find the Right Manufacturer – Private label or fully custom formulation.
✔ Negotiate Supplier Terms – Get the best pricing and order quantities.
✔ Prototype & Sample Testing – Ensure your product meets your expectations before full production.

💡 Example – Organic Massage Oil for a Spa Owner
A luxury spa owner in Bruges wanted an organic massage oil to match her brand’s sustainability ethos. Cobofam sourced an EU-certified organic supplier, assisted in minimum order negotiations, and developed a launch event strategy. Within 3 months, she introduced the oil as a premium add-on treatment and doubled her revenue per client.

4. Go-to-Market & Sales Strategy (Ensure your products actually sell—not just sit on the shelf.)

What We Do:
✔ Pricing Strategy – Set the right price for retail & wholesale sales.
✔ Retail & E-Commerce Setup – Sell in-salons and online via Bol.com, or Amazon.
✔ Sales & Marketing Training for Salon Staff – Teach your team how to confidently sell the product.
✔ Influencer, UGC & Social Media Marketing Strategy – Build buzz around your brand.

💡 Example – Lash Growth Serum Sold Exclusively on Instagram
A beauty entrepreneur in Ghent created a lash serum but struggled to get sales. Cobofam helped launch an Instagram pre-sale campaign with influencers. By month two, she had a waiting list of 800+ customers and transitioned to an online store, generating €60K in the first 6 months.

📦 SERVICE PACKAGES & PRICING

💡 Product Creation Starter Package (From €750 – Concept, branding & manufacturer sourcing.)
💡 End-to-End Product Development Program (From €2500 – Full process from idea to production.)
💡 Sales & Marketing for Beauty Products (From €350/month – E-commerce, retail & social media strategy.)
💡 All-in-One Beauty Brand Accelerator (From €1000 – Full product launch, branding, and sales strategy.)

📍 Book a Free Product Strategy Call (Let’s turn your idea into a best-selling beauty product.)

📊 EXPECTED RESULTS FOR SALON OWNERS

After working with Cobofam, salon owners can expect:
✔ A fully developed product line ready to launch.
✔ Clear branding & professional packaging that attracts customers.
✔ High-quality suppliers & manufacturers for cost-effective production.
✔ A proven go-to-market strategy to sell both online and in-salon.
✔ Higher revenue streams without relying only on salon services.

🔥 FINAL THOUGHTS & DIFFERENTIATION

Many salon owners dream of launching their own beauty product line, but most never take action because they don’t know where to start. Beyond the appeal of having a product with your name on it, launching your own line has major strategic and financial benefits:

✅ Higher Profit Margins – When you resell professional beauty products, you typically earn 20-40% margin, but when you own the brand, margins can reach 70-80% or more. This means you keep more of the revenue instead of sharing it with major brands.

✅ Brand & Customer Retention – A product line keeps clients coming back to your salon instead of buying generic products elsewhere. When clients use your products at home, they stay loyal to your salon.

✅ Passive & Recurring Revenue – Services generate revenue only when you’re working, but product sales continue 24/7, even when your salon is closed. This provides a more stable income.

✅ Market Positioning & Expansion – Having a product line helps elevate your salon’s reputation and can even lead to partnerships with other salons, spas, or retailers who want to stock your brand.

✅ Stronger Digital Presence – A well-branded product line opens up new opportunities for e-commerce, influencer marketing, and social media growth.

At Cobofam, we make the entire process simple, structured, and results-driven, so you can launch a high-quality beauty product line without getting lost in the complexities of manufacturing, branding, and sales.